Sample website review

Fictional sample

A made-up tax advisory that serves owner-managed exporters. Your review is written for your firm and your site, after our 30-minute call, and usually runs to one or two pages.

Verdict

The main problem is the message, not the build. The site loads fast and looks tidy, but the home page promises “comprehensive tax solutions” and never says who the firm helps. A prospect can’t tell whether it is meant for them until they pick up the phone.

The three changes that matter most

1. Name the audience on the home page. Replace “comprehensive tax solutions” with “Tax advice for owner-managed firms that trade abroad”, and say in one line what the firm does first.
2. Give each service its own page. VAT and customs, year-end reporting and advisory are squeezed onto one page. Each needs a short page with a single next step.
3. Shorten the contact form. The current form has twelve fields. Three questions are enough for a first call: what the firm offers, what to change and how to reply.

What we’d leave alone: the colours, the photography and the page speed. They already work.

Price range and timeline

For a five-page rebuild with new copy: a full project, typically €3,500 to €5,000 and 4 to 6 weeks. If only the home page and two service pages change, a sprint fits: typically €2,500 to €3,500 and 5 to 7 working days.

Our recommendation: start with a sprint, because the home page and the two service pages carry the problem. Revisit the rest after launch, when the first enquiries show what else to change. See how projects are priced.

What happens next

If you want to go ahead, you receive the scope and a fixed price in writing to approve before any work begins. If you don’t, the review is yours to keep and use with anyone.

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